![]() ![]() Even if it can only be used by brand’s official retailers with a presence in China, it is a good example on how finding a platform that perfectly fits your product category can help you meet the right Chinese consumers. Suning is a Chinese e-commerce platform specialized in electronics and home appliances. With low cost deals, coupons and grouped purchases, Pinduoduo is a price-driven platform and is the place to be to target smaller cities in China (Tier 3 & 4 cities) Pinduoduo is a fast growing e-commerce platform with 7% market share in China ! If your company is selling affordable or cheap products, this is the platform to use. If your company plans to sell a specific category of products or targets a niche target audience, some e-commerce platforms can be the perfect fit and will definitely be the one to choose to launch your brand in China. Specialized platforms, the best for niche products or specific target audience As such, if WeChat is a key element of your digital marketing strategy, JD.com will be a better fit. On the other hand, the Alibaba ecosystem is blocked by Tencent so it’s impossible to promote your TMall shop on WeChat. It should be integrated in your global digital marketing strategy and be adapted on how you want to promote your product and build your community.įor example, TMall and the Alibaba ecosystem are more powerful to give visibility to your product through a SEO strategy. The selection of your e-commerce platform is key for the online future of your brand. JD.com: which e-commerce to choose for your brand? Today, JD positions himself has a technology leader and innovates with high techs solutions including AI or autonomous delivery systems (Drones). Those two internet giants are fighting hard to gain market share using the resources of their other holdings.Īs TMall, JD is selling all types of products and is very welcoming to international brands : the platform even has an English version and allows cross borders sellings without having a company in China. Also known as JD.com, Jingdong has a market share of 16% of the online shopping in China. ![]() Jingdong, owned by Alibaba, is the fierce competitor of TMall and Taobao, owned by Tencent. Today, important brands have their own shop on the platform like Adidas, Burberry, or Samsung. TMall is the favorite platform for brands across all industries. It highlights the genuity of the products on the platform by being more welcoming to international brands, including cross border selling option.Īs such TMall has quickly became the place to be for international brands who want to sell online in China. Even if the 2 platforms can look very similar, TMall made an effort to have a more modern design and interface. Second, TMall is a more premium version of Taobao. However, you need to have a Chinese company business licence to operate on the platform, so if you are outside of China, Taobao would not be a good match. As such, it is the most popular online e-commerce platform in China. The two key platforms of Alibaba are TMall and Taobao.įirst, Taobao is a generalist platform and you can find almost anything you can imagine. Today, Alibaba eco-system is dominating the Chinese e-commerce and represents a market share of more than 55%. Social Media platforms (Xiahongshu -Red, WeChat).Specialized platforms (Pingduoduo, Suning, Mia.com).So, what are the best digital platforms to sell in China ? However, China e-commerce environment is diverse and challenging to navigate for foreign brands and vendors. Today, China represents more than 55% of the world’s online sales. First, there are more than 610 millions online shoppers in China, almost twice the population of the USA ! Second, it is a fast growing market with a total value of more than 1.3 trillions of USD and more than 20% growth every year. China e-commerce market is unique both by its size, its dynamism and its diversity.
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